10 Best Eyeshadow Primers 2025 in the United States

The Elizabeth Mott Thank Me Later Eye Primer stands out in the eyeshadow primer category with its unique blend of benefits that cater to a variety of users, including those with mature skin. One of its main strengths is the ability to grip eyeshadow, ensuring vibrant color payoff and reducing fallout, which can be particularly beneficial for makeup enthusiasts seeking long-lasting wear. The lightweight, non-greasy formula is another positive feature; it feels comfortable on the skin and minimizes the need for touch-ups throughout the day. Additionally, it includes skin-friendly ingredients that help to even out skin tone and conceal fine lines, making it an excellent choice for those concerned about aging skin.

However, there are some drawbacks worth noting. While the primer is designed for all skin types, individuals with very oily eyelids may find that oil control isn't as robust as some specialized formulas on the market. There might also be a learning curve for those unfamiliar with how to apply eye primers effectively, as it's important to let it dry before applying eyeshadow for optimal results. Finally, the product size of 10g may feel small to some, especially considering its price point, which could make it less appealing to budget-conscious consumers.

This eye primer is ideal for those looking for a product that not only enhances makeup longevity but also offers skin care benefits. It's particularly suited for users with mature skin, but those with extremely oily eyelids may need to explore additional oil control options.

The Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eye primer that offers a smooth and even base for eyeshadow, making colors pop and stay crease-free throughout the day. The formula is cream-based and comes with a flocked wand applicator for precise application.

It includes Dermaxyl and Kalpariane, which help reduce the appearance of fine lines and enhance skin elasticity and hydration, making it ideal for mature eyes. The optical blurring pigments in the primer minimize redness and improve tone and texture, providing a soft-focus effect that can be especially useful for tired or hooded eyes.

The product is vegan, paraben-free, and cruelty-free, which is a significant advantage for those conscious about their beauty product choices. It works well with various eyeshadow finishes, from metallic to matte, ensuring vibrant and long-lasting color.

The Smashbox Photo Finish Intensify 24 Hour Eye Shadow Primer is designed to create a smooth, flawless base for eyeshadows. The formula is nourishing, containing Vitamin E, which benefits the skin by providing hydration and protection. This primer blends effortlessly on the eyelid, blurring textures and creating an even surface.

One of its standout features is its longevity, claiming to keep eyeshadow vibrant and in place for up to 24 hours, making it an excellent choice for long days or special events. It also promises to be transfer, sweat, and humidity-resistant, which can be a major advantage in various weather conditions and for those with oily eyelids.

The primer is clear, which means it shouldn’t alter the color of your eyeshadow, just intensify it. However, some users might prefer a tinted primer to help cover any discoloration on the eyelids. Additionally, it is noted for its light coverage, making it suitable for all skin types without feeling heavy or cakey. This product would be beneficial for anyone looking for a long-lasting, reliable eyeshadow primer that also offers some skin-nourishing benefits.